WHOLESALE AND RETAIL TRADE
Assistance in the merger of two major players in IT&C distribution. Re-organizing and efficient development of the operations of the resulting company, that grew from 65 to 120 outlets and from 350 to 1,400 employees, coutry-wide, in the following 3 years.
Development strategy and direct management assistance for the expansion of a sweets stores chain in Bucharest, improvement of the operational profitability, updating the image and communication, opening two new lines of business.
IT & C
A major Romanian data security software developer requested us to restructure their international marketing strategy, and also had us directly involved in the implementation of the international markets development plan. Outsourcing the management of the international marketing to us led to the rapid establishment of a new software brand internationally and allowed for the doubling of the turnover for three years in a row.
A dynamic printing company decided they needed to optimize their operational costs control system, in order to increase their efficiency. After analysing their cost structure, the management could not find ways to significantly improve the costs of their operations, that were running in a way perfected organically, over the past 10 years. Called in to resolve the situation, we took advantage of our objective point of view, separate from the organization's culture, habits and history, and identified 22 sources for optimyzing the production and commercial processes. Simplifying the activities, the processes and the job descriptions, we also introduced a few - simple and efficient - costs and performance control instruments, and generated an increase of the company's efficency by 11%.
MINING AND QUARRYING
For a major foreign investor in Romania, unconventionally drilling for mineral resources, we developed the market entry strategy and provided direct assistance in the execution of their national scale PR & PA plan, directly involved in the local communication and information campaigns, to ensure a positive public perception from the decision-makers as well as the general population.
PROFESSIONAL AND TECHNICAL SERVICES
An important provider of fiscal auditing and consulting services had realized that, along with the recession, the market had schrinked and the competition for a solid client portfolio had toughened. An internal study revealed that it was the quality and not the price of the services that mattered most for the clients. In their line of business, quality of service equals accuracy and timelyness of the work done by the employees. Therefore the management decided to ensure the highest possible level of employee performance, to secure the client portfolio and the leading position.
The BusinessMachine consultants defined, with the management, the most relevant set of key performance indicators for the specific organization. We developed and implemented different sets of periodical performance assessment activities, for each professional as well as for teams, using relevant, mesurable and acceptable criteria. Each assessment indicated improvement actions. We assisted the management in implementing the new performance management system for a few semesters, leading to a significant improvement of both the financial performance of the company, as well as of the individual satisfaction of the employees.
HUMAN HEALTH AND SOCIAL SERVICES
A regional leader in medical services acquired new, additional, and highly qualified specialists. This enhanced their services capacity and quality, adding premium-class services to their offer, but did not bring more sales. On the contrary, the change reflected negatively in the cost structure.
We were asked to restructure the marketing and sales function, we also recruited and trained specialized sales personnel, created sales and marketing processes and implemented efficient tools for accelerated sales. Our specialists initiated and ran promotional campaigns and got directly involved in the business development process. Our intervention resulted in doubling the business volume in the first 6 moths into the engagement.
GOVERNMENT, PUBLIC ADMINISTRATION, AND DEFENCE
For the Chamber of Representatives of the Senate of Romania, the BusinessMachine specialists organized and promoted a five-day international event cetered on the world's top priorities regarding energy efficiency, highlighting the aplicability of solutions that are specific for Romania.
ARTS, ENTERTAINMENT AND RECREATION
Our marketing and business development specialists have supported the creation, promotion and the establishment of a prestigious musical group that is, by its technique and repertory, a premiere and, so far, unique in the world.
OTHER SERVICES ACTIVITIES
The members of the BusinessMachine team provided all the technical support for the formation and the development of professional and business owners associations in three industies: manufacuring, IT&C, and lighting.
The international business development specialists from BusinessMachine were contracted by an economic development organization in Washington, D.C. for the setup, strategy development, and direct management of a three-year business development project to support the international competitiveness enhancement of the Romanian manufacturing sector. The engagement resulted in over 20 joint venture manufacturing businesses and an increase in export.